You know your brand inside and out.
Your customers don’t.
Deals are good and everyone loves saving money.
But discounts alone don’t build brand loyalty.
If the only thing customers know about you is that you’re “15% off this weekend,” you’re forgettable.
In 2025, the brands that win teach their customers why they matter —
not just with sales, but with stories, education, and connection.
You know why your products are better.
You know the story, the materials, the difference.
Education and storytelling with email marketing is the best thing you can do to increase sales for your Shopify store.
Here are 3 examples on how to do email marketing for Shopify.
✨ 3 Shopify Email Campaign Examples That Build Trust and Sales
🌱 1. Eco-Friendly Clothing Brand
Problem:
Most customers don’t realize how damaging fast fashion is — or why organic cotton matters.
Solution:
Send a 5-day educational series:
- Why fast fashion harms the planet
- Organic cotton vs conventional cotton water usage
- Stories from your farmers
- How organic fabrics feel and last better
- How customers can make a real impact
Instead of just writing these facts in your emails, you should also use visuals for storytelling. This takes your brand to the next level. Here is one example of an educational image you could put in your Shopify email newsletter.
🏖️ 2. Swimwear Brand — SPF-Infused Fabrics
Problem:
Most customers don’t realize that regular swimwear offers little real sun protection.
Solution:
Create a 3-email educational series:
- Email 1: “Your Swimwear Should Protect You — Not Just Cover You” (Explain normal fabrics’ low SPF)
- Email 2: “How Our SPF-Infused Fabric Shields You From UV Damage” (Teach about UPF 50+ standards)
- Email 3: “Stay Safer at the Beach — Without Sacrificing Style” (Highlight benefits and product features)
🍣 3. Premium Kitchen Tools Brand — Japanese Sushi Knives
Problem:
Most home cooks don’t realize how bad knives ruin delicate foods like sushi-grade fish.
Solution:
Send a 3-part precision tool journey:
- Email 1: “Why Your Knife Matters More Than You Think” (Show poor slicing vs precision slicing)
- Email 2: “How Japanese Blades Are Forged for Ultimate Sharpness” (Teach about steel and craftsmanship)
- Email 3: “Unlock Culinary Craftsmanship at Home” (Position your knives as lifetime investments)
🚀 Why Email Marketing Is Your #1 Asset in 2025
Owning your audience is survival now.
- Paid ads are getting more expensive.
- Social media algorithms are getting less predictable.
- Email is stable, profitable, and under your control.
Top Shopify brands drive 30–40% of their revenue through email —
because they focus on building relationships, not just pushing sales.
Educational emails create loyal customers, not just one-time buyers.
Your customers check their emails regularly – they don’t often go to your blog.
You need to reach your customers and potential customers where they are.
You also need to be able to give your customers this educational information in a fun and easy-to-understand way.
🎯 Why Educational Emails Grow Your Brand (Not Just Your Sales)
Your customers care about more than just “deals”.
When you educate your customers, something bigger happens:
They start looking forward to your emails.
Instead of tuning you out like another promotion,
they open your emails to learn, to be inspired, to connect.
They don’t just stay on your list — they share your content.
They forward your tips to friends.
They post about your brand on social.
That’s how you grow your newsletter organically —
without having to pay for every new subscriber.
But if you only send deals?
Your emails start to feel like flyers stuffed in a mailbox —
easy to ignore, easy to unsubscribe, easy to forget.
⚠️ 5 Mistakes That Hold Most Shopify Stores Back
- Relying only on discounts to build an email list.
- Sending transactional emails with no brand story.
- Using stock visuals instead of branded storytelling.
- Not doing email marketing at all
- Not collecting enough email addresses
🤖 Make Smarter Emails (Without a Huge Team)
Who is going to write these emails?
You don’t need a massive marketing team.
You just need the right strategy and the right tools.
You just need the right strategy and the right tools.
- We recommend Beehiiv for storytelling emails and to grow your email list.
- Klaviyo is great for deals and segmenting your email list. It also integrates very well with Shopify.
- Cartario is the best AI image generator (I used it to create the images in this post). You can also train custom image models on your Shopify products.
🏆 Let Us Build Your Shopify Email Growth Machine
At AI Growth Guys, we help Shopify brands:
- Build branded lead magnets that grow real lists
- Create educational email flows that drive loyalty and sales
- Set up Beehiiv, design Cartario visuals, and even launch custom AI chatbots that know everything about your products
👉Sign up here if you want us to take your Shopify store to the next level.
