How to Improve Your Klaviyo Abandoned Cart EmailsHow to Improve Your Klaviyo Abandoned Cart Emails in 2025

Most Klaviyo abandoned cart email flows are built for robots, not humans.

You know the ones:

“You left something in your cart. Here’s 10% off.”

Yawn.

It’s cold. It’s transactional. It’s forgettable.

We see these so often, and we mentally treat them like spam.

In 2025, your customers are sharp. They don’t just want a deal — they want to feel something. An abandoned cart email is a perfect opportunity to re-spark emotion, rebuild momentum, and remind them why they clicked in the first place.

Your customer is expecting a spam email, so surprise them with something fun.

Most buying is emotional.

If you can change your customer’s mental state, you might be able to change their buying decision.

Why Most Klaviyo Abandoned Cart Emails Fail

Because they treat the cart like a countdown timer — not a conversation.

They jump to discounts too fast
They assume logic closes the sale
They forget that humans abandon carts for emotional reasons

Your abandoned cart flow isn’t just a revenue recovery tool.

It’s a second chance at building desire.

And most brands are blowing it.

What Actually Works in 2025 (Strategy First)

We’ve rebuilt abandoned cart flows for dozens of DTC brands — fashion, health, wellness, tech, you name it.

Here’s what actually drives results: (make sure you also look at the visual examples below)

1. Empathy and Emotion First

Cart abandoners aren’t always price-sensitive. They’re often just hesitant.

Address this like a human. Use soft language. Validate the pause. Have fun.

2. Personality That Feels On-Brand

Your email is an extension of your storefront. Don’t lose your tone here. Whether it’s luxury, playful, or bold — make it consistent.

3. Visuals That Reinforce Identity

Stock photos don’t work anymore. Show your product in the life your customer wants. Custom AI visuals make this faster and better.

4. Urgency Without Panic

Deadlines work — but only when paired with emotional context.

“We’ll save your cart a little longer. But these won’t wait forever.”

5. Clear CTA, Every Time

One button. One path. One goal.

Real Results: What We’ve Seen

We applied this methodology to a $2.4M wellness brand in Q1:

📈 37% increase in recovered revenue
🧠 2.1x increase in CTR
💬 Customers even replied to the emails saying how they felt.

People don’t ignore good email. They ignore boring email.

3 Abandoned Cart Email Examples That Work

Below are three emails you can model — we’ll include the visuals at the end. Here’s the strategy behind each:

✨ 1. Fashionable Jeans Brand

Subject: “You were going to look incredible in those… Too bad.”

“We both know you were going to look 🔥 in those jeans. Your cart’s still here. The mirror’s still waiting. And yes — they’ll still make you feel amazing.”

Psych Trigger: Identity & aspiration

CTA: “Try them on for real.”